For good reasons, sites have stopped keyword stuffing. It’s an old tactic that just doesn’t work and Google will actually punish you for trying to get away with it.
So how do you stand out in a world full of people writing about similar topics?
Well, one good method is to use multiple keywords, a keyword cocktail if you will. By choosing multiple keywords that complement one another to reach a broader audience, you’re actually accomplishing something that most businesses don’t even venture to try.
There are some general guidelines you need to follow if you want to do this successfully but it’s actually pretty simple to do and we’ll go through some examples so you get the hang of it.
For example, let’s say you have a movie and television review site that caters primarily to Netflix users. You’re thinking about writing a new post about Netflix’s latest show, A Series of Unfortunate Events. You’ll notice a spike in popularity for the term and a sudden drop, you’ll have similar statistics with your traffic too.
Now, you definitely want to this to be the focus but you have a lot of other opportunities you can take advantage of as well.
Some other terms you could pair with this is “Netflix shows” and “new on Netflix”. Take a look at your spiced up statistics now.
Choosing a topic like the example given is guaranteed to drop in traffic over time, that’s just how it is. However, if you spice it up with other keywords, you can still get traffic from people searching for the other terms as well.
A similar strategy is to use synonyms so you cover all the bases of your keyword. Another example is a page with the focus keyword as “healthcare.” When people sue this term, they are specifically talking about health insurance coverage.
Given that information, you want to use similar terms like “Health insurance” so people searching for either will both find your site.
The main idea to take away from these examples is that you can work with multiple keywords to work well with the one you had in mind. Synonyms are the ultimate example. Google’s latest update allows them to use synonyms to narrow down the topic of your page even better.
Using these tools will put you far ahead of the competition in terms of SEO. Most people don’t consciously use like terms, especially if they’re in the mindset of keyword stuffing or keyword density. They will be too focused on one keyword (which could fall in popularity) and have nothing else to keep them up.
You, on the other hand, know better.
