A visually enticing element of your content is standard practice now. You need something that will compel readers to land on your page. This involves an image that can grab the reader’s attention.
Some businesses lack the resources to hire a graphic designer. That forces the work to fall on people that don’t know what to choose.
Fortunately, we have advice help to land some eye-grabbing pictures.
There are a few simple rules you should follow first.
Choosing the Right Image for Your Article
Every article will need something unique. It’s best to have the completed content before finding an image.
Many people will look for an image when they only have an idea for the content. That might not work out for you.
When you have your content, you first need to find an image that fits the content. Your reader should know the topic from glancing the image you choose.
We’ll use this very article as an example. Take a look at the image we chose for this article. Visually interesting and connects to the content.
We chose a series of doors with one door colored yellow. This image evokes a sense of choice, reflecting the topic at hand. You need to CHOOSE an image that works with the content. The yellow door represents the right path to choose, which is what we are trying to show you here. It’s all connected!
For the technical side of things, choose a picture that you can use legally. There are sites that allow commercial use of their stock images. You can use Pixabay, Unsplash, Pexels, and many more. You can also invest money in AdobeStock. This will give you access to thousands of images and videos.
Make sure you’re not using a licensed image without permission.
Why You Should Consider Hiring an Illustrator
When building a brand, it’s better to hire an illustrator. It’s well worth the money to have uniformity in your ads and be able to produce images for any topic.
You won’t have any copyright issues with this route either.
Working with an illustrator should be the end-goal for any business that wants to stand out. You may have to go through multiple illustrators to find your style. However, it’s well worth the time and effort on your part.
Some of the most well-known companies use illustrators for their websites.
Apple employed Rob Janoff to design this little beauty. Now, this design is on every Apple device.
Love them or hate them, that logo generates a lot of money.
Conclusion
Your article may not have the same impact as apple but it’s important to choose the right image. Reflecting the core idea of your content is essential to keep your audience engaged.
When you’re choosing your image, ask if it would grab your attention. If it does, then ask if it explains the content well.
