The necessity of robots crawling your site has become cumbersome to the average user. What we mean is that when search engines like Google decide to send their robots (spiders, crawlers, etc.) they actually slow down your website, giving your users a terrible experience as they try to navigate your Read more…
[vc_row][vc_column][vc_column_text]What is your business keyword? A keyword in Search Engine Marketing (SEM) is a word or phrase entered into a search engine in an effort to get that search engine to return matching and relevant results. These concepts are considered “organic search queries.” Many websites offer advertising strategies that target Read more…
[vc_row][vc_column][vc_column_text]Broken links, they happen to everyone but how are they affecting your SEO? When your site or a site that is linking to your page breaks, Google, and other search engines see that as a negative for your search engine optimization. Your links are old and irrelevant. This becomes a Read more…
[vc_row][vc_column][vc_column_text] What is Website Usability? Usability boils down to how easy something is to learn and use. Essentially, anything that someone can interact with, they should be able to use it without effort. Now, take this concept and apply it to your website. How easy is it for someone to Read more…
[vc_row][vc_column][vc_column_text]Setting up a website XML sitemap is basically setting up a readable site structure for spiders. No, not real spiders, that’s just what search engines call their bots they use to scan your site and determine where you should rank based on select criteria. A Sitemap is an XML file Read more…
[vc_row][vc_column][vc_column_text]How easy do you make it for search engines to crawl your site? Better question, how easy do you make it for search engines to understand what your site is about through written code and text? Let’s break down what you need for a good SEO structure by using the Read more…
[vc_row][vc_column][vc_column_text]Now, more than ever, Google has made it easier for businesses to get their name out in the open. Google My Business Page Setup / Optimization is the process of “getting you in front of your customers. You’ll stand out, whether people are looking for you on Google Search or Read more…
[vc_row][vc_column][vc_column_text]When a person comes across a page on your site that’s broken or doesn’t exist, the website hosting server will typically generate a “404 Not Found” page. The problem is what happens next. Most people will leave your page for another website so they can find what they need. A Read more…
As with most things in the world of SEO more businesses are vying for those top three spots on search. This is going to get more and more competitive going into 2017, even more than we saw in 2017. There are a few key differences that you should note, however, Read more…
You might be wondering how you can better analysis statistics about your audience and use that information to better your engagement. First, let’s talk about why you would want to analyze your audience. People usually invest time and money into something if it connects with them on a personal level. Read more…