Your brand is your biggest weapon when it comes to digital marketing. You may have the best product but someone with a better brand will always come out on top.
Why does brand matter?
For most customers, the brand actually translates to trust. I trust that when I drop 1500 bucks on the latest MacBook Pro, I’ll be covered with a quality machine. That’s a lot for a computer but people will often pay the price for added security on big investments.
That’s why it’s crucial for any business to develop a brand and showcase how they’re unique. Not only do bigger brands get more relevance on Google but people will actively seek out the brand they’ve heard of, even if your site ranks higher on a search result.
How can I develop my brand?
If you have a good product or brand, follow that up with consistency. People want a business to be consistent and keep pace with their expectations. The people that buy Apple products rave about never getting viruses and because of that, Apple goes to great lengths to protect their products.
You might not have a business as large as Microsoft or Apple but you can be consistent. If you choose a tone for your content, a logo, or a design for your site, stick to it.
The next important component is your slogan and logo. People like having a slogan to put on a logo. Everyone knows “Like a good neighbor, State Farm is there.” It’s catchy, fun, and makes your business more recognizable than your competition. When you’re branding with videos, ads, commercials, and on your website, make sure your slogan is proudly displayed too.
People won’t know your brand if you rely too heavily on the weight of your product. It might seem more successful from instance to the next to just feature your product or service but the end-game is brand recognition.
The most popular method of advertising, since 2016, is video ads. Anything visual, like image ads, is going to much more powerful than other forms of advertising. In the mindset of consistency, choosing visual designs that are true to your brand will boost your brand’s recognitions too.
What to Take Away from Branding
Your brand is just as important as the products or services you sell. When people are deciding between 2 different stores and don’t know either one, it’s a 50-50 chance they’ll pick you. Now throw in the fact that there are thousands of local businesses in the same industry as you.
Using social media, paid ads, email campaigns and everything else available to you is essential for getting people to know and love your brand.
