Many people step into Facebook for their business thinking it’ll be easy to get followers. After months . . . or even years, when you have a decent following, people assume that it’s a snap to sell their products through posts. Until their conversion rates say otherwise. So how do you increase Facebook engagement and use that to get conversions? Local businesses seem to struggle with the concept but they keep coming back because they see other people succeed.
What’s their secret?
How to Increase Facebook Engagement for your Local Business
Well, understand that it will probably take some time to get started with Facebook and you have to take the process seriously if you want success.
Your first step is analyzing the data that Facebook gives you for free. You see that up there at the top of your Facebook Homepage, the Insights bar is what I mean.
When you click the insights bar you’ll get helpful information based on the performance of your posts and the users that liked your page.
You can see the activity for actions on a page, page views, page likes, overall reach, posts engagements, and even your demographic. For example, by clicking on the tab marked “People,” Facebook shows you the age of men and women that like your page and where they’re from.
You need to use this information to look at the success or failure of previous Facebook posts. This will help you narrow down what works for your audience. Keep in mind what topics your audience likes the most.
Understand that people don’t want to be preached at or in other words, they’re not stopping for something that sounds “salesy.” If you’re a business that sells something then you might be at a loss. You’ll still post your products to sell, just expect less success than posts meant to entertain, unless you have strong brand name recognition. You should also have a good ratio of informational-entertaining-sales posts.
Engage and be engaged in return. That’s the golden rule for most social media. Remember to respond promptly to followers, like their posts, and share what they have to say. People are more likely to do the same for you. In general, this is a good strategy to build relationships with your customers.
Finally, never neglect videos on Facebook. They are a key component of Facebook feeds and one of the most successful ways to stop a user from scrolling down to the next thing. Over the last 2 years, Facebook has seen an increase of people posting videos of 75% (most of the businesses). Videos also have a 135% better organic reach than simple photos.
When you decide to get into the Facebook video market, know that the average user spends 3 times more watching a live video feed than a static video, most of which come from mobile users.
Fun fact, Facebook generates 85% of their revenue through mobile users so you might want to make your posts mobile-friendly too.
Yep, increasing your Facebook engagement sounds like a lot but it’s well with the time and energy.
